{"product_id":"nourishing-anti-frizz-hairwash","title":"Nourishing Anti-Frizz Hairwash","description":"\u003ch5 data-start=\"508\" data-end=\"1024\"\u003eNOURISH IT! The NATULIQUE Nourishing Anti-Frizz Hairwash is specially formulated to deeply nourish and repair dry, coarse, and damaged hair. The extra-caring formula gently yet thoroughly cleanses the scalp and hair, reduces tangles, and instantly improves smoothness and shine. Enriched with keratin-like plant proteins, mango extract, and organic glycerin, this shampoo helps restore hair's ability to retain moisture—for soft, bouncy, and more manageable hair.\u003c\/h5\u003e\n\n\u003ch5 data-start=\"1026\" data-end=\"1216\"\u003e This shampoo is ideal as a treatment or daily care product for people with dry, frizzy or difficult to tame hair and for anyone who wants to improve the moisture balance of the scalp.\u003c\/h5\u003e\n\n\u003ch5 data-start=\"1218\" data-end=\"1243\"\u003e Key Benefits \u003c\/h5\u003e\n\n\u003cul data-start=\"1244\" data-end=\"1632\"\u003e\n\n\u003cli data-start=\"1244\" data-end=\"1294\"\u003e\n\n\u003ch5 data-start=\"1246\" data-end=\"1294\"\u003e Restores and strengthens dry and damaged hair \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1295\" data-end=\"1357\"\u003e\n\n\u003ch5 data-start=\"1297\" data-end=\"1357\"\u003e Increases the hair's ability to retain moisture \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1358\" data-end=\"1424\"\u003e\n\n\u003ch5 data-start=\"1360\" data-end=\"1424\"\u003e Reduces tangles and frizz, instantly provides more smoothness \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1425\" data-end=\"1505\"\u003e\n\n\u003ch5 data-start=\"1427\" data-end=\"1505\"\u003e Keratin-like proteins fill the hair fiber and prevent split ends\u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1506\" data-end=\"1568\"\u003e\n\n \u003ch5 data-start=\"1508\" data-end=\"1568\"\u003eSoothes and hydrates a dry or irritated scalp \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1569\" data-end=\"1632\"\u003e\n\n\u003ch5 data-start=\"1571\" data-end=\"1632\"\u003e Suitable for those looking for extra nourishment and anti-frizz results\u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5 data-start=\"1634\" data-end=\"1656\"\u003e Active ingredients \u003c\/h5\u003e\n\n\u003cul data-start=\"1657\" data-end=\"2315\"\u003e\n\n\u003cli data-start=\"1657\" data-end=\"1733\"\u003e\n\n\u003ch5 data-start=\"1659\" data-end=\"1733\"\u003e\n\n \u003cstrong data-start=\"1659\" data-end=\"1676\"\u003eMango Extract\u003c\/strong\u003e – softens, smooths hair and reduces tangles. \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1734\" data-end=\"1840\"\u003e\n\n\u003ch5 data-start=\"1736\" data-end=\"1840\"\u003e\n\n \u003cstrong data-start=\"1736\" data-end=\"1761\"\u003eOrganic Glycerin\u003c\/strong\u003e – Attracts and retains moisture from the air for long-lasting hydration. \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1841\" data-end=\"1943\"\u003e\n\n\u003ch5 data-start=\"1843\" data-end=\"1943\"\u003e\n\n \u003cstrong data-start=\"1843\" data-end=\"1864\"\u003eCranberry Extract\u003c\/strong\u003e – antioxidant that helps prevent frizz and soften hair. \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1944\" data-end=\"2315\"\u003e\n\n\u003ch5 data-start=\"1946\" data-end=\"2315\"\u003e\n\n \u003cstrong data-start=\"1946\" data-end=\"2016\"\u003eHydrolyzed Vegetable Protein (vegan keratin alternative)\u003c\/strong\u003e – hydrates, plumps hair structure and increases moisture retention so hair is less frizzy and stronger.\u003cbr data-start=\"2146\" data-end=\"2149\"\u003e Both shampoo and conditioner are enriched with keratin to make hair stronger, less brittle and healthier — without disrupting its natural curl pattern.\u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5 data-start=\"2317\" data-end=\"2333\"\u003e Usage \u0026amp; tips \u003c\/h5\u003e\n\n\u003col data-start=\"2334\" data-end=\"2745\"\u003e\n\n\u003cli data-start=\"2334\" data-end=\"2357\"\u003e\n\n\u003ch5 data-start=\"2337\" data-end=\"2357\"\u003e Wet the hair.\u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2358\" data-end=\"2464\"\u003e\n\n \u003ch5 data-start=\"2361\" data-end=\"2464\"\u003eApply a small amount of shampoo and massage gently into the scalp and lengths until foam is formed. \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2465\" data-end=\"2532\"\u003e\n\n\u003ch5 data-start=\"2468\" data-end=\"2532\"\u003e Leave on briefly for extra care and rinse thoroughly. \u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2533\" data-end=\"2745\"\u003e\n\n\u003ch5 data-start=\"2536\" data-end=\"2745\"\u003e For optimal results, follow with the Nourishing Anti-Frizz Conditioner.\u003cbr data-start=\"2615\" data-end=\"2618\"\u003e Tip: Use as a treatment by leaving the shampoo on for a longer period of time or combine it with nourishing masks for very dry hair.\u003c\/h5\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch5 data-start=\"2747\" data-end=\"2800\"\u003e What does keratin do in hair products?\u003c\/h5\u003e\n\n \u003ch5 data-start=\"2801\" data-end=\"3468\"\u003eKeratin is a structural protein that makes up up to 90% of hair. Hair products (such as NATULIQUE) use a hydrolyzed plant-based protein that penetrates deep into the hair fiber to fill in damaged areas—acting as a cement in the cracks. This makes hair stronger, more elastic, and less prone to breakage. Keratin in hair care products \u003cstrong data-start=\"3169\" data-end=\"3241\"\u003erepairs, reduces frizz, improves elasticity, and increases shine\u003c\/strong\u003e . Important: This is not the same as chemically treated keratin straightening treatments (Brazilian blowouts); NATULIQUE uses safe, vegan proteins that strengthen without altering the natural hair structure.\u003c\/h5\u003e\n\n\u003ch5 data-start=\"3470\" data-end=\"3502\"\u003e Sustainability \u0026amp; certifications\u003c\/h5\u003e\n\n \u003ch5 data-start=\"3503\" data-end=\"3885\"\u003eThe Nourishing Anti-Frizz Hairwash is developed according to the 360BIOCERT ethos: sustainably produced in Denmark, without animal testing, modern slavery, or child labor. Over 95% of the ingredients are natural, free from parabens, harsh sulfates, or synthetic fillers. NATULIQUE carries the Vegan Trademark guaranteeing that the formula is free from animal ingredients.\u003c\/h5\u003e\n\n\u003ch5 data-start=\"3887\" data-end=\"3910\"\u003e Ingredients (INCI)\u003c\/h5\u003e\n\n\u003ch5 data-start=\"3911\" data-end=\"4518\"\u003e Aqua, Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Cocamidopropyl Betaine, Citric Acid, Glycol Distearate, Sodium Benzoate, Maris Sal, Saccharide Isomerate, Laureth-4, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Propanediol, Fructooligosaccharides, Beta Vulgaris Root Extract, Sodium Sulfate, Potassium Sorbate, Hydrolyzed Vegetable Protein, Sodium Gluconate, Sodium Hydroxide, Potassium Lactate, Mangifera Indica Fruit Extract*, Vaccinium Macrocarpon Fruit Extract*, Lactic Acid, Olea Europaea Leaf Extract*, Formic Acid, Sodium Citrate, Aroma.\u003cbr data-start=\"4469\" data-end=\"4472\"\u003e *) Ingredients from Certified Organic Farming\u003c\/h5\u003e","brand":"LOX - Hair Atelier","offers":[{"title":"Default Title","offer_id":56386754806133,"sku":null,"price":27.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/9206\/8213\/files\/NATULIQUE-NOURISHING-HAIRWASH-250ML-2024.png?v=1767622615","url":"https:\/\/lox-hairatelier.nl\/en\/products\/nourishing-anti-frizz-hairwash","provider":"LOX - Hair Atelier","version":"1.0","type":"link"}